Engaging people in a message is much more than telling or sharing. Audiences will have a range of differing needs in how they receive and process your message. Respect this and you can make your message clear and psychologically compelling.

4Mat can help when you want to…

• Buy your team into a strategic message that will effect how they work
• Gain support from project sponsors or senior stakeholders into your ideas and proposals
• Structure a message at a moments notice so that it is received positively by your audience
• Bring to life any message in a compelling way
• Convince clients or clinicians of the importance of the information you are conveying to th